Universal Music was looking to get on the Gregorian chant bandwagon, but where to find monks to record some? Then company execs ran across a YouTube video (see below) featuring the Cistercian monks of Austria's Heiligenkreuz Monastery, and it was a deal. The monks join a Universal artist roster that includes Amy Winehouse and Eminem.
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/MLFN-RVpLtk&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/MLFN-RVpLtk&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>
Do you like chant? Would you buy a recording of it?